Cute fluffy kitten caught reading Of Night and Light

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Yes, it’s a lie – as the observant amongst you will notice, that’s not even a copy of Of Night and Light, but cute fluffy kittens sell things, don’t they? Not themselves personally, as far as I know, but they are magnets for drawing attention to whatever it is being promoted, aren’t they?

I posted the same picture on the Of Night and Light Facebook page yesterday and was kindly (?) and unexpectedly informed by Mr. FB that this post was 95% more successful than all the others! (How busy Mr. FB must be, keeping an eye on all my posts and laboriously counting up the number of visitors, then taking the time to write a personal note, just for me).

The kitten will post her review on Good Breeds later, by the way.

It got me thinking about innovative ways to generate interest in books. Well, MY book. I’m doing all the usual ones…

Hmmm…

How about…?

There’s only One Direction to go…

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To a bookshop to order Of Night and Light!

(Does anyone know a good lawyer?)

OR…

Topically…

Nude_woman_pouring_a_bucket_of_water_over_another_nude_woman_(rbm-QP301M8-1887-406a~8)

The very first Ice Bucket Challenge? 1887, Philadelphia

Don’t be wet! Buy a copy of Of Night and Light!

I HAVE bought myself a pair of flashing rabbit’s ears (rabbit’s ear which flash, to be absolutely accurate) – which could pass for hare’s ears. I AM contemplating wearing them on a trip up to London tomorrow and handing out postcards…

HEADLINE: Mad woman wearing flashing rabbit’s ears arrested on Victoria Station concourse.

I did only say CONTEMPLATING.

I know that, in Britain, the independent publishers Quercus, who took on Stieg Larsson’s  The Girl With The Dragon Tattoo, were to be seen in the early days handing out free copies to strangers on park benches. 

I don’t think I can afford to do that…but it’s one of those loss leader decisions that may have to be made…

THE most important means of a book becoming known and therefore purchased – that’s if you aren’t J.K. Rowling, and even she had to start somewhere – is…

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WORD OF MOUTH

So – I’m counting on you.

Yes, YOU!

pretty please cat

(Note gratuitous use of fluffy kitten)

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